Instagram Tips for Wedding Pros Who Want to Stand Out

Instagram can be a goldmine for wedding professionals—but only if you know how to use it strategically. With thousands of planners, florists, celebrants and photographers showcasing beautiful work, how do you make sure your content doesn’t just blend in? Whether you're tired of posting into the void or struggling to attract the right followers, these Instagram tips for wedding pros will help you get seen, get saved, and get booked.

Why Instagram Still Matters in 2025

Instagram remains a powerful platform for wedding suppliers because it's visual, searchable, and designed for connection. It’s where couples go to get inspired, plan their wedding, and find vendors. But the algorithm and audience expectations have evolved, so your strategy needs to as well.

Step 1: Lead with Value, Not Just Pretty Pictures

Yes, your photos matter—but your captions are where connection happens.

• Share tips and behind-the-scenes content

• Answer common questions from your couples

• Tell stories from real weddings or client experiences

This builds trust and positions you as an expert, not just another supplier. Use our Content Marketing Tool to plan posts that actually convert.

Step 2: Master the Art of Reels (Without Dancing!)

Reels are essential for reach, but you don’t need to point or lip-sync.

• Try time-lapse setups of your work

• Create “before and after” venue transformations

• Share quick tips (with text overlays and trending audio)

Authentic content performs better than polished perfection. Show up as yourself.

Step 3: Use Strategic Hashtags and Geotags

Hashtags aren’t dead—but they need to be niche.

• Use local hashtags like #LondonWeddingFlorist or #CotswoldsWeddingPlanner

• Mix in industry terms like #WeddingTipsUK or #LuxuryWeddingPro

• Always tag venues and locations to increase discoverability

This helps your posts reach the right couples planning weddings in your area. Regularly update your hashtag sets to match seasonal trends and newly popular venues.

Step 4: Optimise Your Profile to Convert

Your Instagram bio and highlights should act like a mini sales page.

• Use keywords that reflect what you do (e.g. “Devon Wedding Celebrant”)

• Include one strong call to action (e.g. “Book your discovery call”)

• Highlight client reviews, FAQs, and service overviews in your Story Highlights

Also consider updating your Link in Bio to reflect current offers, lead magnets or upcoming events. This keeps your profile dynamic and relevant.

Want personalised feedback on your Instagram? Join our Coaching Programme for Wedding Business Owners for 1:1 strategy support.

Step 5: Be Consistent, Not Constant

You don’t have to post every day—but you do need to show up regularly. Aim for:

• 2–3 feed posts or Reels per week

• Stories at least 4–5 days a week (behind-the-scenes, polls, countdowns)

• One carousel or educational post weekly

Batch your content when possible, and use tools to schedule ahead. A content marketing tool for wedding business owners can help simplify your workflow. Revisit your analytics monthly to refine your posting schedule based on performance.

Step 6: Engage Like a Human

The algorithm favours engagement, and so do your followers. Make sure you:

• Reply to all comments and DMs

• Like and comment on other suppliers’ posts

• Use Stories to ask questions and encourage interaction

Engagement is a two-way street. Make time each week to genuinely connect with your audience and industry peers.

Step 7: Showcase Your Personality

People book people—not logos. Don’t be afraid to show your face, share what inspires you, and bring some personality to your captions. Behind every brand is a real person, and couples want to connect with you.

Share your story, your values, and even the occasional personal post—it helps couples feel like they already know you, which builds trust before they even enquire.

Conclusion: Make Instagram Work For You

Instagram doesn’t have to be a chore. With the right strategy, it becomes a powerful tool to attract and convert your ideal couples. Focus on connection, value, and consistency—and let your personality shine. Think of Instagram as part of your broader content ecosystem, not the whole show.

➡️ Tune into Our podcast for real-world marketing advice from wedding industry experts who’ve grown their brands online.