Why Flodesk is the Best Email Marketing Platform for Wedding Businesses in 2026

Let me be honest with you: most email marketing platforms feel like a punishment. You know email is one of the highest-converting marketing channels out there, but between the clunky interfaces, ugly templates, and skyrocketing costs as your list grows, it's easy to see why so many wedding professionals avoid it altogether.

I get it. You're a wedding cake maker, planner, venue owner, or creative - not a tech wizard. You want to send beautiful emails that reflect your brand, not spend hours wrestling with a platform that makes you feel like you need a computer science degree.

That's exactly why I switched to Flodesk - and why I'm now a proud Flodesk Partner

(disclosure: this post contains affiliate links, which means I may earn a commission if you sign up through my link at no extra cost to you).

The Mailchimp Nightmare: Why I Made the Switch

Before Flodesk, we were using Mailchimp. And honestly? It was awful.

The interface was clunky and overwhelming. Every time I wanted to create an email, I felt like I was navigating a maze of menus and settings that made no sense. But the worst part? My open rates were poor, my emails looked generic and frankly embarrassing next to the beautiful brands in the wedding industry, and I couldn't grow my list without the costs becoming absolutely ridiculous.

As a wedding business coach working with cake makers, planners, live illustrators, musicians, decor companies, and venues, I needed something better. My clients were coming to me frustrated with the same issues, they were losing potential bookings because they had no way to stay connected with wedding fair attendees, Instagram followers who weren't ready to book yet, or website visitors who left without taking action.

We were all losing money because our email marketing was letting us down.

Enter Flodesk: Email Marketing That Actually Works for Wedding Businesses

When I discovered Flodesk, everything changed. And I'm not exaggerating.

Since switching to Flodesk, I've grown my email list to over 6,000 subscribers. But more importantly, I've been able to monetise that list in ways I never could before. And the wedding professionals I coach? They're now making thousands of pounds in bookings by having a simple, beautiful system that puts them in control of their audience.

No more relying on social media algorithms. No more watching potential clients slip away. Just a direct line to the people who matter most to your business.

Why Flodesk is Different: Design Meets Deliverability

Here's what makes Flodesk a complete game-changer for wedding businesses:

If you love Canva, you'll obsess over Flodesk. The interface is clean, intuitive, and actually fun to use. You don't need a design team or technical skills—everything is drag-and-drop simple, with stunning templates that make you look like a luxury brand (because you are one).

But here's what most people don't realise: Flodesk's beautiful design isn't just about looking good. It's about converting.

Flodesk has patented layout technology that shatters the old myth that image-heavy emails don't land in inboxes. You can create visually stunning, graphic-rich emails without compromising your deliverability. Every gorgeous email you design actually gets seen and that translates directly to more bookings.

The Features That Changed My Wedding Business (And My Clients' Businesses)

Let me walk you through the features that have made the biggest impact:

1. Templates You Can't Find Anywhere Else

Flodesk's templates set the standard for how small businesses show up in the inbox. These aren't your basic, corporate-looking email templates. They're modern, sophisticated, and highly customisable designed to help you stand out and compete with today's top multimillion-pound brands.

As a wedding professional, your brand aesthetic is everything. Flodesk gives you an inspiring starting point that you can easily make your own, whether you're a romantic, whimsical cake maker or a sleek, modern venue.

2. Custom Fonts and Brand Colours

This might seem small, but it's huge: you can upload your custom fonts directly into Flodesk. Your emails, forms, and sales pages can be fully on-brand, maintaining that consistency that builds trust with your ideal clients.

Your brand colour palette is instantly accessible in the editor, so every touchpoint feels cohesive. When a bride sees your email, she should immediately recognize it as yours—and Flodesk makes that effortless.

3. Countdown Timers That Actually Match Your Brand

Want to drive urgency for an early-bird special or limited availability? Flodesk's countdown timers look aligned with your brand (not like those clunky, outdated timers from other platforms). Plus, you'll save hundreds of pounds by not needing a third-party tool.

I've used these for flash sales on my coaching programs, and the results speak for themselves. When something looks premium and creates genuine urgency, people act.

4. Bring Your Canva Designs Directly Into Your Emails

This is one of my favorite features. You can browse, import, and edit Canva designs directly from the Flodesk email builder. If you're already creating stunning graphics in Canva (and let's be honest, most wedding pros are), this integration is a massive time-saver.

No more downloading, uploading, resizing, and hoping it looks right. It's seamless.

5. Advanced Segmentation Without the Complexity

Here's where Flodesk really shines for wedding businesses: segmentation.

You can automatically organise subscribers based on their behavior, interests, and data.

For example:

• Segment brides by their wedding date so you can send timely, relevant content

• Tag subscribers based on which services they're interested in (venue vs. cake vs. photography)

• Use link actions to trigger automations when someone clicks a specific link in your email

• Create custom form fields to ask subscribers anything, then use that information for deep personalisation

  
  

One of my clients, a wedding planner, uses segmentation to send different email sequences to brides based on their budget tier. She's increased her conversion rate by 40% just by making her emails more relevant.

6. Sophisticated Automations Made Simple

Let me be clear: Flodesk's automations are powerful. But unlike platforms like ActiveCampaign that require a steep learning curve, Flodesk makes advanced automation elegant and easy to use. You won't need a tech VA to navigate it's interface at all.

You can set up welcome sequences, abandoned cart flows (when you use Flodesk's checkout feature), post-purchase nurture campaigns, and more, all with a visual, intuitive builder that doesn't make you feel like you're coding.

I have a welcome sequence that runs on autopilot, introducing new subscribers to my coaching philosophy and warming them up to our offers. It's brought in consistent revenue without me lifting a finger after the initial setup.

7. Polls in Your Emails for Better Audience Understanding

Want to know what your audience actually wants? Flodesk lets you embed beautiful polls directly into your emails. This unlocks better understanding of your subscribers and enables even more advanced segmentation.

I've used polls to ask my audience what their biggest challenges are, which topics they want me to cover in my coaching, and what types of offers they're interested in. The insights have been invaluable and have directly influenced my product development and increased sales too.

8. Resend to Unopens: Boost Your Open Rates by Up to 30%

This feature alone has been worth its weight in gold. Flodesk can automatically resend your email to subscribers who didn't open it the first time, with a different subject line to catch their attention.

I've seen my open rates boost by 25-30% using this feature. That's hundreds of potential clients who would have missed my message now seeing it and taking action.

Flodesk's Evolution: More Robust Than Ever

Here's what's exciting: Flodesk isn't staying still. They've expanded their integrations and features significantly, making the platform even more powerful for wedding businesses.

New integrations include:

• Manychat: Automate Instagram and Facebook Messenger conversations and sync them with your email list

• Canva: As I mentioned, bring designs directly into your emails

• Thrivecart: Seamlessly integrate your checkout process with your email marketing

Plus, Flodesk now offers:

• Forms: Beautiful, on-brand forms that convert website visitors into subscribers

• Checkouts: Sell your offers directly through Flodesk (this has been a game-changer for my coaching packages and digital products)

• Link in bio: Create a stunning landing page for your Instagram or TikTok bio - and if you're still using LinkTree - I got news for ya - it's doing your business no favours!

The best part? Unlike platforms that lock features behind higher-tier plans, Flodesk gives you access to premium features from day one. You're never penalised for engaging with your audience or growing your list.

What I love about Flodesks pricing is that it's flat based on your subscriber count and it starts from just around £15 (or $19 once you've accessed their free trial.) You're not penalised for actually using the platform to engage your audience. Unlimited email sends mean you can nurture your list as much as you want without watching costs spiral out of control.

Compare that to Mailchimp, where your costs increase dramatically as your list grows, and you're charged more for accessing basic features. With ActiveCampaign we've paid £250 a month before just to communicate with people who've actually signed up to hear from us! With Flodesk, you get premium, best-in-class email marketing without the premium headaches or premium price tag.

Why This Matters for Wedding Businesses Specifically

Let me bring this back to why Flodesk is particularly powerful for wedding professionals:

1. Capture Leads Beyond Social Media

Instagram and TikTok are great for visibility, but the algorithm controls who sees your content. With Flodesk, you own your audience. When a bride follows you on Instagram but isn't ready to book, you can direct her to a beautiful opt-in form that captures her email. Then you can nurture that relationship over time - on your terms, not the algorithm's.

2. Stay Connected with Wedding Fair Attendees

Wedding fairs are expensive. You invest in a booth, create displays, and hand out business cards. But what happens after the event? Most businesses lose touch with those leads.

With Flodesk, you can create a simple system to capture those attendees' emails and send them a gorgeous follow-up sequence. My clients have turned wedding fair leads into thousands of pounds in bookings by staying top-of-mind with well-timed, beautiful emails.

3. Recover Website Visitors Who Leave Without Booking

Not everyone who visits your website is ready to book immediately. But if you capture their email through a Flodesk form, you can continue the conversation. Maybe they need to check with their partner, or their wedding is still a year away. Either way, you stay connected and become the obvious choice when they're ready.

4. Monetise Your Expertise

As a wedding business owner, you have incredible knowledge to share. Flodesk's checkout feature makes it easy to sell digital products: planning guides, templates, mini-courses that generate additional revenue and position you as an expert.

We've made tens of thousands of pounds of revenue selling programs, resources and offers through Flodesk checkouts, and several of our clients have added significant income streams by monetising their expertise and adding in additional forms of income on top of their wedding bookings.

The Results: Real Numbers from Real Wedding Businesses

Since implementing Flodesk as the email marketing system I teach to my wedding business coaching clients, here's what we've seen:

• One wedding planner grew her list from 300 to 2,000 subscribers in 18 months and attributes £50,000+ in bookings directly to her email marketing

• A cake maker increased her average booking value by 35% by using email sequences to upsell custom designs and tastings

• A venue owner filled off-peak dates by sending targeted emails to subscribers who hadn't booked yet, generating an extra £30,000 in revenue

• Multiple clients have launched successful digital products (guides, templates, mini-courses) that now provide passive income

  
  

And for our own business? Growing to over 6,000 subscribers and consistently monetising that list has transformed my revenue and impact. We are reaching more wedding professionals, helping them build sustainable businesses, and doing it all with a system that's simple, beautiful, and effective.

My Honest Take: Is Flodesk Right for You?

Look, I'm not going to tell you Flodesk is perfect for everyone. If you need incredibly complex, enterprise-level automation with dozens of conditional splits and tags (like you might with ActiveCampaign), Flodesk might not be your fit.

But i've worked with thousands of professionals and honestly I've not met a wedding business who Flodesk doesn't work for. It's perfect for professionals who:

• Values beautiful design and wants your emails to reflect your brand

• Wants email marketing to be simple, not a technical nightmare

• Needs powerful features without the overwhelming complexity

• Wants to grow your list and engage your audience without breaking the bank

• Believes that every email is a brand statement and touchpoint with your ideal clients

...then Flodesk is hands-down the best choice.

It's the platform I use. It's the platform I teach. And it's the platform that's helped me and my clients make real money and real impact in the wedding industry.

Ready to Transform Your Email Marketing?

If you're tired of clunky email platforms that make you feel embarrassed about your emails, if you're ready to beat the social media algorithms and actually own your audience, and if you want to show up in the inbox with the same beauty and professionalism that defines your brand - Flodesk is waiting for you.

Use my partner link to get 25% off your first year of Flodesk: https://partners.flodesk.com/vapi6atyoot4

Start with their free trial, explore the templates, play with the intuitive builder, and see for yourself why designers and non-designers alike are obsessed with this platform.

Your future brides, grooms, and clients are out there. They're scrolling Instagram, they're visiting your website, they're attending wedding fairs. Don't let them slip away because you don't have a simple system to stay connected.

Flodesk gives you that system—and makes it beautiful in the process.

Ready to get started? Click here to try Flodesk free and get 25% off your first year: https://partners.flodesk.com/vapi6atyoot4

Disclosure: I'm a proud Flodesk Partner, which means if you sign up through my link, I may earn a commission at no extra cost to you. I only recommend tools I personally use and genuinely believe in—and Flodesk has transformed my business and the businesses of countless wedding professionals I coach.