[The WedPro Podcast] Mid-Year Reset: Why Now Is the Time to Reflect and Realign Your Wedding Business
- EJ Fortich
- 1 day ago
- 2 min read
We’re halfway through the year—and if you're in the wedding industry, you’ve probably been moving at full speed since January. Whether your weekends are jam-packed with bookings or you’ve noticed a worrying dip in inquiries, now is the perfect moment to pause and reflect.
In this solo episode of the WedPro Podcast, Roxy dives into a topic that so many wedding professionals need right now: the mid-year reset. You don’t need a retreat in Bali or a new business plan. You just need 30 minutes, a cuppa, and some honest reflection.
Why a Mid-Year Reset Matters
It’s easy to get swept up in the rhythm of wedding season. But without regular check-ins, you risk burning out—or worse, missing opportunities that are right in front of you. A mid-year reset allows you to evaluate what’s really working in your business, and what’s draining your time, energy, and profits.
Ask Yourself: What’s Actually Working?
The episode kicks off with a powerful question: What’s genuinely working in your business right now?
Roxy encourages wedding pros to step away from comparison and focus on their own data:
Where have your best bookings come from so far this year?
Which marketing tactics have directly led to sales?
What kind of work has felt most energising and aligned?
She even offers a thought experiment: If you had to make all your income in the next 30 days using only what’s worked so far this year—what would you focus on?
Create Your “To-Not-Do” List
Just as important as identifying wins is letting go of what’s not serving you. Maybe it’s that underperforming package you keep pushing, or the social media platform you hate showing up on.
Roxy’s advice? Write a “To-Not-Do List.” This could include:
No more replying to DMs after 7pm
No weddings under £1,000
No weekday content creation
It’s a practical (and liberating) way to protect your time and realign your focus.
Prepare for What’s Ahead
With summer weddings in full swing, it’s tempting to put off future planning. But as Roxy reminds us, autumn is engagement season. That means:
Wedding showcases
Booking waves
Increased competition
Future-you will thank present-you for prepping now. Even small steps—like refreshing your enquiry emails or planning autumn content ideas—can save you a lot of stress later on.
Block Out CEO Time
Roxy’s signature recommendation? CEO Hour.
Block one hour this week to step out of client work and into the bigger picture of your business. No distractions. Just you, your business, and a mini reset session.
Choose a Ritual to Symbolically Reset
Resetting isn’t just strategic—it’s emotional. That’s why Roxy suggests a simple ritual to signal a fresh start. This could be:
Clearing your desk
Deleting screenshots you no longer need
Lighting a candle and journaling for 15 minutes
Creating a fresh Pinterest board of your dream clients or events
Sometimes, a symbolic reset helps you mentally close one chapter and begin the next with clarity.
Final Reflection: Step Into Your Next-Level Self
The episode ends with one final question: What would the next-level version of me do right now? Would they be avoiding their inbox? Or raising their prices? Taking up space or playing small?
This reflective mindset, paired with strategic clarity, is the foundation for growth—not burnout—in the second half of your year.