How to Get More Wedding Bookings Using Strategic Content Marketing

Struggling to fill your calendar with dream clients? You're not alone. Many talented wedding professionals feel frustrated when enquiries slow down, even though they’re working non-stop. The truth is, beautiful work alone isn’t enough anymore—you need strategic content marketing that puts you in front of the right couples and compels them to book. This guide will show you how to get more wedding bookings without burnout, using content that works for you 24/7.

Why Strategic Content Marketing Works for Wedding Pros

Content marketing isn’t about posting for the sake of it—it’s about creating intentional content that:

• Builds trust with potential clients

• Positions you as the go-to expert in your niche

• Answers the exact questions couples are Googling

• Drives traffic to your website and enquiry forms

• Nurtures relationships even before a couple makes contact

• Differentiates you from competitors who only post when business is slow

When done right, content marketing becomes your best salesperson. It allows couples to discover you, learn from you, and trust you—often before they’ve even spoken to you.

Step 1: Identify the Right Content Topics

Before you start posting, you need a plan. Think about the common questions, concerns and dreams your ideal clients have. Examples:

• What does a wedding planner actually do?

• How far in advance should I book a florist?

• What should I look for in a celebrant?

Turn these questions into blog posts, Reels, carousel posts and email newsletters.

Pro tip: Use AlsoAsked.com, Pinterest or your own DMs/enquiries to find real client questions. The best content answers what people are already searching for.

You can also group content around your services. For example, if you're a photographer, write about lighting tips, timeline planning, and engagement shoot ideas.

Step 2: Use the Power of Evergreen Content

Evergreen content is content that stays relevant all year round. For example:

• "Top 5 Questions to Ask Your Wedding Photographer"

• "How to Choose the Right Venue for Your Vibe"

• "What No One Tells You About Hiring a Wedding Celebrant"

This kind of content works on Pinterest, Google, and Instagram again and again. It saves you time, increases your visibility, and builds authority. It also reduces the pressure to constantly come up with something new.

Evergreen posts help you stay top-of-mind during off-season months and allow couples to discover you long after you've posted.

Step 3: Optimise Every Piece of Content

To turn content into bookings, it needs to lead somewhere.

• Add clear calls to action (“Book a discovery call”, “Download our free guide”, “Enquire now”)

• Link to your services in your captions, blogs and bio

• Include testimonials or client stories to build trust

• Use strong headlines and meta descriptions to improve search visibility

• Break up long text with bullet points, images and subheadings to improve readability

Make sure every post, page or story has a purpose and leads people to take the next step.

Need help creating consistent, strategic content? The Content Vault has done-for-you templates built for wedding pros like you.

Step 4: Create a Client Journey with Your Content

Think about your content as a funnel:

1. Attract

Reels, blogs, Pinterest posts with helpful tips and insights

2. Nurture

Email newsletters, behind-the-scenes stories, client testimonials

3. Convert

Clear service pages, enquiry forms, and discovery calls

Each piece of content should guide potential clients to the next step. Avoid random posting—instead, ask yourself: Where will this post lead my audience?

Want help mapping out your client journey? Our Coaching Programme gives you 1:1 support to build a strategy that gets results.

Step 5: Track What’s Working

Use your Wix analytics, Instagram insights, or Google Analytics to see:

• Which posts bring the most website visits

• What blog posts people spend the most time reading

• Which content leads to actual enquiries

• What type of content gets saved, shared or commented on

Then double down on what works. Repurpose your best-performing pieces and adjust those that underperform. A content strategy is never static—it's something you build, test, and refine over time.

Bonus Tip: Repurpose Your Best Content

Don’t let great content go to waste. Repurpose a blog post into:

• An Instagram carousel

• A Pinterest pin

• An email newsletter

• A short-form video or Reel

By showing up in multiple formats and platforms, you increase your reach without starting from scratch.

You can also batch-create content based on a single topic, which saves time and keeps your messaging consistent across channels.

Conclusion: Book More, Stress Less

Strategic content marketing isn’t about doing more—it’s about doing the right things in the right way. When you show up with value, consistency, and a clear message, couples take notice. Content becomes your silent partner—working for you even when you’re off.

Whether you're starting from scratch or refining what you already have, the key is to focus on the client experience. Help your couples feel seen, supported, and excited—and bookings will follow.

➡️ Explore the Content Vault for wedding pros who want done-for-you posts that save hours every week and help you get booked.