Unlock More Wedding Enquiries with a Strong Marketing Funnel

If engagement season isn’t bringing the boom you hoped for, it’s time to reassess your marketing funnel. A well-optimised funnel ensures couples find you, trust you, and ultimately book your services.

This guide will walk you through each stage of the wedding planning journey, helping you identify leaks and refine your marketing strategy to convert more enquiries into bookings.

Understanding the Wedding Planning Journey

Couples don’t wake up, stumble upon your website, and immediately book. Their journey is a process with four main stages:

1. Inspiration – Dreaming and gathering ideas.

2. Research – Narrowing down suppliers.

3. Booking – Making final decisions and inquiries.

4. Post-Wedding Advocacy – Happy couples recommending you to others.

Your marketing funnel needs to guide potential clients through these phases seamlessly, offering the right content and call-to-actions (CTAs) at each step.

Stage 1: Inspiration – Getting on Their Radar

At this stage, couples are pinning ideas on Pinterest, scrolling Instagram, and browsing wedding blogs. They aren’t ready to book yet but are looking for inspiration.

Where to Show Up:

✔ Instagram & Pinterest ✔ Wedding blogs & bridal magazines ✔ Social media ads

Content to Share:

📌 Real wedding photos 📌 Mood boards 📌 Locally inspired wedding tips

Call-to-Actions (CTAs):

✨ Save this for your wedding mood board! ✨ Pin this for later! ✨ Follow us for more inspiration!

Key Performance Indicators (KPIs) to Track:

📈 Number of likes, saves, and shares 📈 Blog traffic

Stage 2: Research – Getting Shortlisted

Here, couples start making decisions, such as venue, colours, and suppliers. They’ll be comparing options, checking reviews, and diving into portfolios.

Where to Show Up:

✔ Google search results ✔ Social media ✔ Wedding directories ✔ Your website

Content to Share:

📌 In-depth portfolio showcases 📌 Planning tips & guides 📌 Testimonials from past couples

CTAs:

✨ Check out our portfolio of real weddings! ✨ Download our wedding planning guide! ✨ Read our client testimonials!

KPIs to Track:

📈 Website clicks 📈 Time spent on key pages

Stage 3: Booking – Sealing the Deal

At this stage, couples are comparing final options and need a seamless process to book. Your enquiry process should be simple and your client consultations top-notch.

Where to Show Up:

✔ Website ✔ Emails ✔ Social media

Content to Share:

📌 Easy-to-use contact form 📌 Transparent pricing & packages 📌 FAQ section

CTAs:

✨ Enquire about availability now! ✨ Book a consultation today! ✨ Secure your wedding date!

KPIs to Track:

📈 Number of enquiries 📈 Enquiry-to-booking conversion rate

Stage 4: Post-Wedding Advocacy – Leveraging Happy Clients

Your job isn’t done once the wedding is over. Happy clients can become your biggest advocates, referring you to their engaged friends.

Where to Show Up:

✔ Social media ✔ Review sites ✔ Wedding blogs

Content to Share:

📌 Behind-the-scenes moments 📌 Social media highlights 📌 Real wedding features

CTAs:

✨ Tag us in your wedding photos! ✨ Leave a review and help future couples! ✨ Refer a friend and receive a thank-you gift!

KPIs to Track:

📈 Number of reviews and referrals 📈 Social media mentions

Fixing Leaks in Your Funnel

If you’re not getting the enquiries you want, find out where potential clients are dropping off:

🔍 Not enough social media engagement? Improve your CTAs. 🔍 Getting website clicks but no enquiries? Optimise your contact form. 🔍 Receiving enquiries but not bookings? Improve your consultation process.

Before investing in ads or promotions, ensure your funnel is working properly. There’s no point in pouring traffic into a leaky funnel!

Final Thoughts: Make Your Funnel Work for You

Optimising your marketing funnel isn’t an overnight fix—it’s a long-term investment. But once all the pieces are in place, your funnel will function like a well-oiled machine, consistently attracting and converting your dream clients.

If you’re struggling to pinpoint leaks in your funnel, don’t worry—you don’t need to start from scratch! Often, a few small tweaks can make all the difference.