As wedding business coaches, we hear from so many wedding professionals that they feel like they are being held back by their own feelings and beliefs. I'm here to tell you that it's completely normal to think like this.
Our beliefs are there to keep us safe as children, helping us navigate a world full of unknowns. During the first six or so years of our lives, we soak up everything we hear, and our young brains believe it to be true. During these years, we develop our most powerful, and often most life-limiting, beliefs that can stick with us for the rest of our lives.
All of this information is held in our subconscious, and it's there to keep us safe. It's how we learn that the cooker is hot because it burnt our hand, or how we know to look both ways before crossing the street because our parents drilled that home with us every single day.

However, some of these beliefs can hold us back in life and keep us in a state of fear and ignorance long into adulthood; these are called limiting beliefs. Typical limiting beliefs take the form of:
"I can't do that because"
"I don't deserve that because"
"If I do this, something bad is going to happen"
"I can't do this because people will think"
I'm sure some of those statements sound familiar. I know I've said them on more than one occasion. So what do we do now?
Here are 10 questions that you can ask yourself to dig deep into your subconscious and identify any limiting beliefs that may be holding you back in your life and in your wedding business.
1. What Belief Has Held You Back the Most?
It might be hard to identify all our limiting beliefs, but we can all pinpoint at least one belief that has held us back throughout our lives. It might not be obvious in the moment, but if we look back on the things we've done, we can usually see it. Maybe you didn't apply for that job you wanted because you didn't think you were "smart enough." Or that trip around the world you wanted to take never happened because you didn't think that was "responsible" and you went straight to university or into a full-time job instead. Maybe you missed out on asking someone out on a date because you thought they were "out of your league."
2. Why Do You Believe This?
Now that we've identified our biggest self-limiting belief, ask yourself this question until you run out of answers. Maybe something happened to you to make you think this way when you were a child. Maybe something happened to you last week. Maybe you've just never been told it's okay. Write down every answer you come up with so you don't forget them.
3. What Evidence Proves Your Belief Wrong?
Most beliefs are just that, beliefs. Beliefs and facts are two very different things. Snow is cold. We know that because we can feel it. There's no debate to that fact. It can be measured. The fact that you believe you aren't worthy of charging a higher price is subjective and just your opinion. There's no way to prove it with 100% certainty. If you look hard enough, I'm sure you can find someone not as smart as you charging the prices you want to. The only thing stopping you is your belief.
4. What Have You Missed Out on in Life Because of Your Belief?
Sticking to the job example, how different would your life be right now if you applied for that job? Your life would most likely be completely different. Even if you applied and didn't get it, you could've learned something valuable from the person interviewing you. If nothing else, you would've learned that it's okay to try and fail. Think about what experiences, clients, and opportunities you have missed out on because of this belief. Write down any that resonate with you.
5. Is There Any Truth in Your Belief?
Is there truth to your belief? Has something happened to you recently to reinforce the belief? Or is it something you've believed for as long as you can remember, and you don't really know why? If you can't think of anything to confirm your belief that has happened within a year, it's time to reevaluate. And be sure not to put too much weight in the opinions of others. They also hold limiting beliefs that they project on others.
6. Question Its Impact.
What happens if you challenge your belief? Let's say you wake up one morning and tell yourself you're not going to let that belief control your decisions anymore. Does this have a positive effect? Does your life change for the better? Do you allow yourself to do things that you've never done before? Do those things change your life for the better? Usually, the worst thing that can happen is a failure. And even when we fail, we wake up the next morning with another chance to try again.
7. What Are You Afraid Of?
What's the worst possible thing that could happen if you challenge your belief? How does this change your daily life? What's the worst that can happen realistically? Most of our fears boil down to being rejected, humiliated, embarrassed, isolated, and so on. How debilitating would these things be if they were to happen? Is bettering your life and giving up the belief worth the risk?
8. How Are You Contributing?
What are you doing regularly that's contributing to your limiting belief? Are you reinforcing your negative emotions related to the belief? Are you letting the opinions of others influence what you believe? Are you avoiding doing things that would eliminate the belief? Write down all the ways you might be contributing to the belief so that you can start changing those behaviours
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9. What Would You Have to Give Up if You Overcame This Belief?
What part of yourself would you lose if you gave up your belief? Would it be missed by you or the people around you? Would it make you a better person? Would it move your life in the right direction and create more opportunities? Sometimes our biggest fear is the fear of being more than we ever thought we were capable of. Make sure you aren't holding yourself back on purpose.
10. What Would You Gain if You Overcame This Belief?
How much better would your life be if you simply stopped believing in something that has no weight to it? Think of the freedom you could gain. Think of how much happier you could be. Would you even be able to make the lives of people around you better if you were to overcome this belief? Most success and happiness are just on the other side of a negative belief. Make sure you aren't keeping yourself from getting there.
Ask yourself these questions whenever you find yourself thinking, "I can't," "I shouldn't," or "I don't deserve it." Make sure that thought is the reality and not just a limiting belief that's holding you back.
For more on mindset in business and tackling limiting beliefs, make sure you check out our podcast on Apple or Spotify.