Wedding business website mistakes we keep seeing and how to avoid them!

As part of our other services we often get requests from wedding pros to take a peek at their site, and usually we've already checked it out if we are looking at their social media anyway, and all too often we’ll see at least one of these big wedding business website mistakes. In this blog we'll talk through them and how you can avoid them so you don't make the same mistakes too!

wedding business website advice
wedding business mistakes to avoid

The first thing we often notice is wedding pro's putting lots of effort into the looks of their site, and not enough into getting sales.

Although it is definitely important to have a pretty on brand site that shows your ideal customer that you are the absolute best professional for their big day you also need to lead your visitor into getting the result you want - which is a booking or sale!

So although it's obviously important to ensure that your website has consistent fonts, images and a distinctive site you also need to keep in mind that your website is there to work for you.

Here’s how to fix it: Your leads DO need to like what they see (one of the big principles we talk about all the time!), so your site needs to at least look fairly modern and not super outdated.

But more importantly, you need to make sure that you all of the right, key information on your website to make sure visitors know how to get in touch with you, what you do and who you can serve.

This includes calls to action in several parts of the website, as well as clear images and text on your website (which we’ll cover in just a moment).

The next thing that we often see wedding pro's making a mistake with is not having enough clear calls to action.

What does this mean? Well, first, you need to know that the prime real estate in your website is in the upper right-hand corner – and that is where you need to make sure that you have some sort of a call to action button: “Contact us,” “Book a consultation,” “Schedule a tour” etc.

The goal is to move your visitor closer to having a conversation with you, which could lead to a sale – so you DEFINITELY need to make sure that you have that contact information in that key area.

However, you also need to make sure it’s in several other places on your website as well – including on your main image (or just below it), AND halfway down your homepage.

This is very important because so many wedding pros make the MASSIVE website mistake of putting just one call to action on their website…..and it’s often buried at the bottom of the site – where few to no people will ever see it, because hardly anyone makes it all the way down to the bottom of a website these days.

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The third mistake we see wedding professionals making is using images and text that doesn't communicate clearly what it is that you do and who it is you want to work with. Research shows that when someone lands on your website, you have six to eight seconds for them to decide whether they want to stick around and learn more about you, or if they’re going to click away and go find somebody else. So you need to make it super clear for them to know what you do and how it is you can help them.

Pictures speak a thousand words and so if you have awesome, on brand images of what it is you do or a past ideal clients wedding get them front and centre of your website. Remember you don't need to use images of every single wedding you work on, keep the messaging and photographs on your website really clear and showcase your best work.

As part of this mistake we often see that wedding pros don't use keyword rich copy on their site which is imperative for Search Engine Optimisation. Think about the types of phrases that your ideal client is searching for on google and incorporate these into your copy and alt texts across your site.

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