A Short Guide to Understanding Instagram Marketing For Wedding Pros

What started as a mobile app to share photos has evolved into a diverse social media platform. With over 1 billion users - about 60% of whom use the app daily - Instagram is the perfect platform to grow your audience and build brand awareness. In fact, 83% of users have said they discovered new products or services via Instagram and many of these are couples getting married - looking for inspiration and help planning their wedding.

Instagram Marketing for Wedding Businesses

Do you want to put your brand in front of Instagram’s engaged users? It’s easy to get started!

Follow these tips to get started and become known on Instagram:

Create an Instagram Business or Creator account.

With a Business or Creator account, you have access to additional insights, analytics, ability to advertise and special profile benefits (such as contact info).

Optimise your profile.

Take the steps to optimise your profile so people can easily find you in search and learn about your business by looking at your profile.

Use a recognisable profile picture, your logo is perfect for this and make sure this is cohesive across all of your social media profiles. Add a searchable name. This part of your bio is the only part that is currently searchable so instead of using your business name, it makes sense to use a keyword or phrase that couples will be looking for when searching for your services.

Choose the correct category for your business and write an engaging, descriptive bio to finish optimising your profile. If you have a location make sure you put it on there too! Include your website information and contact info too.

Decide which hashtags to use for posts.

Hashtags help to categorise your content. You can use up to 30 hashtags per post. Choose relevant hashtags so that users can find your business. If you are location based you will want to include location based hashtags too and as an added bonus geotag your location and that of popular wedding venues in your area too on your posts. Change your hashtag sets often and track what works. Adding in new hashtags will open your posts to new audiences too and every hashtag you use is an opportunity to be seen by your ideal client. Remember to not use a hashtag thats got too much content grouped to it. If you use a hashtag with 2 million other pieces of content, the chances that your post will be discovered is slim. The more niche the hashtags you use, the better! If you struggle to come up with relevant hashtags for your posts you can check out our wedding hashtag guide here. It's full of over 250 relevant hashtags that your ideal clients are searching over on Insta.

Get familiar with the types of posts on Instagram.

There are a variety of ways you can share content and engage your audience on Instagram:

Grid:Your grid displays photos and videos that appear on your profile. Your posts can have captions with up to 2,200 characters. Keep in mind that the first two lines of your caption will appear before a “Read More” prompt. With this in mind, write the first two lines to be engaging or incite curiosity.

Stories: Stories are photos or videos that disappear after 24 hours unless they are added to your profile highlights. You can post more often and include things you may not want to have on your grid, for example behind the scenes content. Instagram stories are a great way to have your followers engage with your brand. Include a way for them to interact with you such as a poll or sticker.

IGTV: You can post vertical, longer form videos via Instagram’s IGTV platform. These IGTV videos can also be displayed on your grid and stories. Instagram are paying some of their creators now for IGTV views so if you are a business killing it on IGTV you can earn an extra bit of side income from going live.

Reels: Instagram Reels are 15-30 second vertical video clips that can be shared on your stories as well. These are a great way to engage your current audience and find new audiences too. You can create reels about virtually anything - film a snippet of your day, the process to complete an order, put together a story on how many orders you've got to post and our trip to send them, setting up a room or decorating a cake. Play around with reels - they are one of the quickest ways you can reach new audiences and grow your account at the moment on Instagram. Plus unlike stories, IGTV and your grid posts, reels continue to pick up traction and views long after you post them.

Once you know the types of posts your audience are engaging with you can create a content schedule of what to post on Instagram such as:

Behind-the-scenes: Post content that shows followers the behind-the-scenes

of your working day, what it's like to set up a wedding etc.

Motivational: Curate shareable, inspirational quotes that align with your brand values and resonate with your audience. Add your company’s branding to quote graphics you post on social media!

Tutorials: Tutorials and how-to's guide your customers th

rough specific problems. Tutorials are great targeted marketing examples because you know prospects who land on a tutorial are there to solve a specific problem. What knowledge ca

n you share with your audience?

Video: There are a number of ways you can add video to Instagram, including Instagram stories, 60-second grid videos, 15-30 second reels, or on IGTV. Video is a great way for your potential customers to get to know you and your business incredibly quickly. This builds rapid trust up which is essential for your client to book you.

User-Generated Content (UGC): Sharing posts from your followers (UGC) can be a great way to build a relationship with those followers, engage with other followers, and effortlessly fill your content schedule! Ask your previous couples for photographs of their wedding and pictures of your product or service in use. It'll provide inspiration for future couples too.

Testimonials: This type of content uses real stories to show followers about your product or service. Through real customer stories, you can build authority as a supplier that is going to do an amazing job and it can sometimes be just the reassurance a client needs to book you for their day.

Storytelling: This type of content tells your brand’s story. Storytelling content builds awareness and engages your prospective customers.

By balancing between these types of content, you'll hit many goals on Instagram including expanding your reach, connecting with your customer, and telling them about your business. All of which are essential for them to book with you.

Creating and maintaining a presence that captures your brands identity may seem daunting but Instagram makes it fun and easy. Follow our guide and get inspired to make the most out of your Instagram marketing strategy.


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Wedding business hashtag help