An email newsletter is simple to set up and it's often free or inexpensive to send out and it can generate dramatic results for your wedding business.
According to an email study by Mailchimp, who scanned billions of emails, the average email open rate across a wide range of industries is 21%. This means that out of every 100 emails, 21 people will open your email to read what you have to say. 21 people ready to turn into 21 bookings.
When you take time to craft your email newsletter, you’re not just connecting with your subscriber, you’re building a relationship and then by showing up in their inbox regularly with valuable and insightful information that meets your customers’ needs and builds trust and a feeling of familiarity.
Here's my tips for developing, marketing and maintaining a successful email newsletter for your future couples.....enjoy...!
1. Set goals to reach a specific number of subscribers for the first month, year, etc.
2. Know a niche whose needs you are prepared to meet.
3.. Offer free gifts to add some excitement to your campaign.
4.. Act as an affiliate to promote services/products for a percentage of sales.
5.. Consider selling advertising to others related to your mission and values for an extra revenue stream.
6. Hire a copywriter for variety and time management or offer a guest spot to another supplier.
7.. Include your signature for a personal touch.
8.. Bring up debatable discussions.
9.. Create clickable titles for articles.
10. Write about what you know!
11.Speak from the heart. It's okay to not know everything about everything, there's nothing wrong in being honest - just hold some back.
12.. Keep your messages simple.
13. Ask for feedback - it starts a conversation
15. E-mail everyone you have met and include a “how to subscribe” feature.
16. Create a subscription link on your website.
17. Write original, opinionated pieces and topics of interest worth sharing. We all know that feeling of having seen and read something 1000 times before. Brainstorm what angle you can bring to a popular topic.
18. Make the newsletter benefit yourself as well as the reader.
19. Learn from others – identify items you enjoy in newsletters you receive.
20. Include personal and topical news relating to the wedding industry and calendar.
21. Feature statistics or infographics.
22. Automate when possible- you're a busy person - batch those emails out and relax knowing that side of your marketing is covered!
23. Find a reliable mail program that can handle 500+ email recipients.
24. Share feedback and quotes with permission.
25. Quote other experts and authors in your niche. Recommend suppliers and be helpful.
26. Feature new books or documentaries that relate to your subject.
27. Tell an interesting story
28. Don’t give up; stay the course.
29. Conduct research from your audience and follow their lead.
30. Use surveys and polls to increase interaction with your readers.