13 Powerful Tactics To Grow Your Email List

Though email has been widely used for well over 25 years, it continues to remain one of the most powerful marketing tools in existence. It may not be as “forward thinking" as some of the newer marketing techniques, such as push notifications and social media, but it continues to be incredibly effective at converting people into paying customers.

We may ignore notifications on social media, plus each post is competing with everyone else posting on your followers newsfeed but we still pay attention to our inboxes. If you can gain access to someone’s inbox, then you have access to their attention, and there are few things more valuable in marketing than a person’s attention.

Simply put, if you have a business of any sort, you should be building your email list. Every address on that list represents potential customers and potential pounds in the bank. The larger your list grows, the more you’ll be able to directly interact with those who are truly interested in your business. Because really, that’s what an email list is. It’s a list of people who have expressed interest in your business. Plus in our industry where so much research goes into each and every supplier booked for your couples weddings - it's about showing up at the right time - just as your couple is ready to book, and reminding them of your services.

But building an email list is no simple task. After all, people aren’t just going to give you their email address for no reason. In this blog you’ll discover 13 techniques that will help you build your email list quickly.

1. Create Valuable Content

It’s essential to give people a compelling reason to give you their email address. In other words, first create value. They want to know that the emails they’ll receive from you will add value to their lives.

So how do you show people that you’ll add value to their inbox? By consistently creating compelling content on your website and then promoting that content via email. The content should solve their biggest pain points, dive deep into specific subjects, and answer their biggest questions. Yes, there will be times when you send out promotional emails about your products or services. But people will be much more likely to sign up for, and stay on, your list if they know they’ll be receiving incredibly valuable, non-promotional content from you on a consistent basis.

In order to create high-value content, you must know your audience. What are their biggest pain points? What sorts of quick fixes and permanent solutions are they looking for? How can you serve them most effectively? How can you guide them and help them through their wedding planning? Think up some of your most frequently asked questions you receive all of the time from your clients. These make great blog topics and email marketing topics too.

2. Use Pop Ups

Email pop up forms are one of the most basic ways to capture email addresses. When you’re on a website, a box pops up, asking you if you want to sign up for the email list. You can either sign up or close out the box. They can be a bit intrusive, but they tend to have relatively high conversion rates. There are some relatively simple ways to make pop ups less intrusive. First, you can have them only pop up every so often. Second, you can have the email box pop up after a certain amount of time so that it doesn’t immediately interrupt the reading experience on your website.

On your pop up, tell people why they should sign up for your email list. Don’t simply say, “Please sign up for our email newsletter.” Tell them what they’ll get in exchange for signing up for your newsletter. Could you give them a money off voucher for a purchase or give them some inside wedding industry knowledge.

There are numerous software out there that make it really easy to create beautiful pop-up boxes, including:

○ Sumo

○ Thrive Leads

○ MailChimp

○ MailMunch

3. Create A Landing Page

Landing pages are different from pop up boxes in that they are entire pages that exist solely to capture email addresses. In other words, they’re not a box that pops up when a person reads one of your blog posts or visits your home page. They’re a single page designed for the specific purpose of capturing email addresses.

There are several advantages to creating specific landing pages:

○ You can send people directly to them when they ask how to sign up for your email list.

○ You can include more information on them than you can on a pop up.

○ You can create different landing pages for different purposes.

There are numerous ways to create landing pages. You can have someone code one for you. This is probably only necessary if you need very specific customisations done. Or, you can use landing page software to build a landing page. This is the most common and easiest way of building landing pages.

Like pop up boxes, you need to give people a compelling reason to sign up through your landing page. Always be sure to answer the question, “What do they get out of it?”

4. Give Away Lead Magnets

A lead magnet is something you give away to people in exchange for their email address. The people are “leads” and the giveaway is a “magnet” that attracts the leads. Almost anything can function as a lead magnet. It simply needs to be valuable enough to convince someone to give you their email address.

Examples of lead magnets include:

○ Checklists

○ EBooks

○ Cheat sheets

○ Product samples

○ Discount coupons

○ Templates

○ Free trials

○ Webinars

○ Podcasts

Several things to keep in mind regarding lead magnets. Be sure to send the lead magnet as soon as someone gives you their email address. If you make people wait, they’ll probably be less engaged. Lead magnets need to be highly valuable. If they’re not, people simply won’t give you their email address.When writing the copy on the pop up or the landing page, focus on all the benefits that people will get if they download the lead magnet.

5. Do A Giveaway

If you’re looking to supercharge your email list building, it’s hard to beat a giveaway. The way it works is really simple: in order to sign up for the giveaway, people must first give you their email address. You can give away just about anything, from physical products to money off vouchers to a VIP consultation experience to anything in between. Really, you’re only limited by your imagination.

●The bigger and better the prize, the more likely it is that people will sign up. So when creating your prize package, think bigger and better.

6: Run Facebook Lead Ads

Facebook Lead Ads allow you to give away lead magnets and collect email addresses directly within the Facebook platform. In other words, people can fill out a form and download a lead magnet without ever having to leave Facebook. This can be a tremendously powerful way to build your email list.

Facebook has over 2.5 billion active monthly users. Your can be absolutely sure that your audience is using Facebook on a regular basis. Also, their advertising platform allows you to get hyper-specific in your ads, meaning you can target very specific audiences.

This ability to target very specific audiences allows you to connect with your ideal customer.

By using Lead Ads, you minimize the amount of work someone must do in order to get on your email list. They don’t have to go to your website, encounter a pop up, and then enter their email address.

7: Utilise Content Upgrades

Content upgrades work like this: First, you create a highly valuable piece of content, such an in-depth blog post. Then, you create an “upgrade” that accompanies that blog post. In order to access the upgrade, people have to give you their email address.

The reason content upgrades work so well for list building is that you’re not interrupting the content experience, like you do with a pop up. Instead, you’re offering something valuable that compliments what they’re already reading.

When creating a content upgrade, it’s critical that the upgrade adds additional value to the content they’re already reading. In other words, you need to:

○ Come at the subject from a different angle.

○ Cover additional material you didn’t cover in the original content.

○ Create something that supplements the original content.

One of the easiest content upgrades to create is a checklist that essentially summarises everything you wrote in the blog post in a concise, easy-to-digest manner.

8: Create A Free Tool

Creating a free tool can be an incredibly powerful way to get thousands of new people on your subscriber list. It’s a simple, yet effective, technique. In order to use the tool, people simply have to give you their email address.

Many SEO firms will provide a quick SEO audit of a website in exchange for a person’s email address, and many estate agents will provide an estimate of how much a person’s house is worth. For the wedding industry you could create a simple wedding budget tool for couples to keep track of their wedding spends.

If you don’t have the technical know-how to develop a tool yourself, you can easily find someone to do it for you on Upwork or Fiverr. When creating a tool, you’re only limited by your imagination. It simply needs to provide a valuable service.

9: Create Quizzes

People absolutely love quizzes. It’s why sites like Buzzfeed constantly create quizzes like “Which Harry Potter Character Are You?” Quizzes are also a fantastic way to build your email list. You create a quiz and people simply need to give you their email address in order to get the results.

But here’s the thing with quizzes and list building: the quizzes need to be related to your business in some tangible way. If you create a “Which F.R.I.E.N.D.S. Character Are You?” quiz, you may be able to get a lot of people to take it, but most of these people probably won’t be interested in booking your wedding services. Your quiz should be closely tied to the objectives, desires, goals, and pain points of your ideal customer. What kind of bride are you? What kind of bridesmaid are you? What does your wedding style say about you? could all be great topics to build your email list.

The main point is that your quiz needs to attract those who are also interested in your products or services. Your goal isn’t just to get as many people as possible to take the quiz. Your goal is to get the RIGHT people to take the quiz -- people who want to book you.

Just as with lead magnets, you want your quizzes to actually add value to the person who takes it. Your goal is not just to get their email address. Your goal is to give them something valuable in exchange for their email.

10: Promote Your List On Social Media

Regularly promote your email list across your social media channels. However, when promoting your list, don’t simply say, “Hey, come join my email list!” You probably won’t get many signups if you promote it this way. Instead, give your social media connections a compelling reason to join your list.

How often should you share about your email list on social media? Enough that people know about it but not so much that it feels like you’re spamming. The more value you create on social media, the more likely it is that others will listen to what you have to say.

When your ideal prospect sees you constantly creating valuable content on social media, they’re much more likely to sign up for your email list when you finally ask them.

11. Add Social Sharing Buttons To Your Emails

Almost every Email Service Provider (ESP) makes it possible for you to add social media sharing buttons to your emails. You add these to your emails so that people can share your emails with their own social media contacts. By giving people the option to share your emails, you expand your reach beyond just your email list. If people love your content, they’ll share it with friends, coworkers, and more. Assuming that you’re linking back to your website in your emails, more shares equals more web traffic. And by providing social media sharing buttons, you provide a better experience for those on your email list, making it much more likely that they’ll share. Craft your emails so that people feel compelled to share the content you’ve created. Most people don’t think of emails this way. They simply bang them out and then send them off to their list without a second thought. However, doing things this way won’t generate many social shares of your emails. Ensure you are creating highly valuable and interesting emails.

12: Add A Link In Your Email Signature

Every email you send is an opportunity to build your email list. The trick is simply to add a link to one of your email list building tactics in your signature.

For example, you could...

○ Add a link to your signature that invites people to take a quiz you’ve created

○ Add a link to a landing page where people can download your free eBook

13: A/B Test Everything

When seeking to build your email list, A/B test everything. A/B testing is simply testing two things against each other to see which performs better. Once you’ve identified which one works better, use that one.

For example, instead of using a single pop up on your website, you could create two and then test them against each other to see which generates the most email signups. Once you determine which one leads to the most email signups, use that one.

With A/B testing, your goal is simply to find what works best and then focus much more heavily on those versions. When we split test email marketing we'll test plain text emails against ones with images and GIfs and see which ones are responded to better. We'll also play around with link placement and measure where in the emails links are clicked on. Measuring these will help you to create more successful email campaigns that speak directly to your ideal client.