Beating Imposter Syndrome: A guide for wedding pros

As the founders of wedding business communities that span more than 15,000 members there's one topic we see come up time and time again.....Imposter Syndrome.

If you aren't familiar with the term it's a horrid little thing that can quickly grow into something quite overpowering wearing you down, questioning your worth and stops you growing your business. And no one is immune.

In this blog we look at imposter syndrome, what it could mean for you and share some tips on how to beat it.

What is Imposter Syndrome?

When Imposter Syndrome strikes it can convince yourself that any success you have had in your business has been luck rather than anything you have done to earn it.

You may feel like a fraud and be waiting for someone more experienced or a competitor to 'call you out.' It can also stop you from promoting your business for fear of not being taken seriously. It can present in a lot of different ways but some common feelings could be anxiety, low self esteem, lack of confidence, negative self talk, overthinking, indecision, doubting yourself, comparing yourself to others and worrying about the future.

Imposter Syndrome is actually a really common feeling - especially in high achievers - but of course this doesn't make it any easier to deal with.

But here's the good news..... you can beat it!

Examples of Imposter Syndrome:

  • Believing other wedding professionals know more than you

  • You feel like you are just winging it and playing at business

  • You undercharge because you don't feel like you are worth more

  • You're scared to put yourself out there on your socials

  • You feel undervalued and under appreciated by your clients

  • You stress you won't be able to deliver work that you have agreed to

How to beat Imposter Syndrome as a wedding professional

The first step to beating this feeling is acknowledging that it's a thing. The problem isn't a lack of talent or skill - it's a problem with self belief and once you accept that - you can do something about it!

Here's some of our favourite Imposter Syndrome beating tips.....

Create a Wedding Win folder

When you receive a lovely testimonial, you receive a compliment or someone commends your work put it in your own wedding win folder. Add all of your wins, no matter how small. Then every time you have a wobble, open up your folder and remind yourself of your talent and all of those wonderful words. When you are faced with a lot of positives it stops negative thoughts in their tracks enabling you to start celebrating those positives and it's amazing how quick you'll have a mindset shift.

Do more of the things you love

For some Imposter Syndrome strikes when they are doing things they don't really enjoy. Pinpoint the areas of your job that cause you the most anxiety and make you feel like an imposter. Could you outsource some of these tasks in order for you to feel happier and enable you to focus on the parts of your job that you truly love.

Be clear on your dream client

We do chat about this a lot - however think about it - have you ever not enjoyed your job when working with an absolute dream client - one that pays on time, answers emails quickly, that has a clear vision on their wedding and raves about you to everyone - no we didn't think so! Imposter Syndrome happens when you don't feel valued by your clients. It's a vicious cycle that can leave you undercharging for your services and then attracting more clients that aren't your ideal client. Getting clear on who you want to work with and proactively marketing your services to these people is the first step in breaking that cycle.

Unfollow accounts that don't make you feel good

Have a social media purge. Unfollow any social media accounts that give you any negative feelings. Wasting your time comparing yourself to other wedding professionals is pointless. Put that energy into creating amazing content to attract your ideal client.

Acknowledge that you're an expert

Did you know that you only need to know 10% about a topic than someone else for them to consider you an expert? We're willing to bet that your knowledge about your niche is significantly higher than your average client. So the next time you worry that the information you are sharing may seem obvious or too simple, think again. Remember you are posting on social media to attract clients getting married - who quite often will be doing this for the first time and appreciate the advice and tips you are giving them. As long as you are in tune with your audience's level of understanding you'll be winning!


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